DIGITAL MARKETING & LEAD GENERATION MANAGER

Aptify

In this position, I oversee all aspects of our digital assets and lead generation process.

  • Oversee redesign and development of new websites for quality, cross capability, and functionality.
  • Build clean and clear user interfaces for our web assets.
  • Manage team of developers that work on our websites, lead generation pages, and digital media.
  • Refine and analyze lead generation strategy.
  • Implement new lead generations campaigns utilizing a combination of digital and traditional marketing techniques.
  • Provide leadership and feedback to lead generation team on telemarketing, lead qualifying, and overall lead generation process.
  • Build new webpages utilizing HTML5, CSS3, jQuery, and Javascript

WEB MARKETING SPECIALIST

Aptify

Developed, maintained, and reviewed Aptify's digital communications

  • Award winning marketing department
  • Optimize websites for increased search engine optimization and conversions
  • Analyze and interpret Google Analytics, Google Webmaster Tools, Conversion Tracking to increase websites' effectiveness
  • Promote Aptify's content through multiple social media channels
  • Develop new landing pages and website pages using HTML, HTML5, CSS, Javascript, and jQuery
  • Utilize other paid forms of online advertising to contribute to Aptify's lead generation process
  • Develop cross platform compatible custom email templates using HTML and CSS

Founder & Owner

Focused Online Marketing

Focused Online Marketing provides the most unique and revolutionary ways to market your business online and through mobile technologies. Our solutions help provide our clients with more brand awareness, online/mobile visibility, and leads.

  • Closed deals and worked on projects with large organizations. (Rose Paving, Chic-fil-a, American Chartered Bank, Warner Bros.)
  • Youngest owner to win an Entrepreneurial Excellence Award
  • Build complex social media marketing programs and executed them across many industries.
  • Featured in many of the Midwest newspapers for expertise
  • Featured on local cable networks
  • Worked with renowned health professionals (Dr. James Stoxen)
  • Spoke on the Extreme Entrepreneur’s Tour
  • Published writer for The Business Ledger on expanding businesses’ global reach through social media
  • Built Wordpress websites across multiple industries. (Photography, scuba diving, florists, paving companies, banks, authors, speakers, etc.)

SKILLS

HTML5

CSS3

MySQL

Wordpress

jQuery

SEO

Digital Advertising

UI/UX

Photoshop